Ad.ly CEO on Social Era of Celebrity Endorsements | Revolution Season 2 | BrianSolisTV

Ad.ly CEO on Social Era of Celebrity Endorsements | Revolution Season 2 | BrianSolisTV

Brian Solis talks with Arnie Gullov-Singh, CEO of Ad.ly. Arnie was previously an EVP at New Corp’s Fox Audience Network and Fox Interactive Media. He was recognized by iMedia in 2009 as a top 25 innovator in online marketing. Filmed at Revision3 in San Francisco.

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About Brian Solis:
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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Ad.ly CEO on Social Era of Celebrity Endorsements | Revolution Season 2 | BrianSolisTV

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  1. The the great thing about Twitter and celebrities tweeting about products is that the celebrities are more likely to be a little more selective in the products they endorse. Maybe this is due to the fact that for some celebs twitter is an extension of their persona and therefor they would never want to endorse a product they didn't actually believe in.

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